Google Merchant Center Suspended? Restore Your Shopping Ads
A Google Merchant Center suspension removes all your products from Google Shopping and all destinations. Over 90% of suspensions stem from misrepresentation violations—often unintentional feed errors or landing page issues you didn't realize violated policies. Our AI-powered platform analyzes your account against Google's complex product data requirements and helps you fix everything before requesting review. With 28-day warning periods and cool-down periods after failed reviews, getting it right the first time matters.
Top Causes of Google Merchant Center Suspensions
Google Merchant Center suspensions are account-level enforcement actions affecting your entire product catalog. Unlike product-level disapprovals that only impact individual items, account suspensions remove everything from all destinations. Google may send email notification at least 7 days before suspension, but egregious policy violations result in immediate suspension without warning.
Misrepresentation of Self or Product
The overwhelming cause of Merchant Center suspensions accounts for over 90% of all cases. Misrepresentation means providing inaccurate, misleading, or deceptive information about your business identity or products. Common triggers include misleading product titles or descriptions, hiding total costs (shipping, taxes, fees) until checkout, fake testimonials or endorsements, unclear business identity or contact information, false claims about product features, or images that don't accurately represent products.
Price and Availability Mismatches
Discrepancies between your product feed data and actual website landing pages trigger Preemptive Item Disapproval (PID), an account-level enforcement where Google disapproves products likely to violate requirements. Common issues include feed prices not matching landing page prices, products shown as available in your feed but out of stock on your website, different prices for different regions without proper configuration, or currency mismatches. You have 28 days to fix data quality violations before account suspension.
Landing Page Issues
Product landing pages that don't meet quality or policy requirements cause account-level problems when violations are systematic. Common triggers include broken links or 404 errors, pages requiring login to view products, landing pages not matching advertised products, mobile-unfriendly pages, slow-loading pages, missing or unclear return/refund policies, incomplete checkout processes, or missing contact information.
Product Data Quality Violations
Feed data that doesn't meet Google's technical requirements leads to warnings and eventual suspension. Common triggers include missing required attributes (titles, GTINs, prices, availability, image_link, brand), incorrect or invalid GTINs (Global Trade Item Numbers), wrong manufacturer part numbers (MPNs), incorrect brand names, broken image links, missing or incorrect Google Product Categories, or keyword stuffing in titles or descriptions. You receive a 28-day warning period to fix data quality issues.
Unacceptable Business Practices
Business behaviors that undermine user trust or violate policies cause immediate suspension for egregious violations. Common triggers include not honoring stated return/refund policies, charging for products not delivered, poor customer service or unresponsive communication, collecting payment before delivery without clear terms, unreasonable shipping charges, or data collection without a clear privacy policy.
Policy Violations Across Multiple Products
Systematic policy violations suggesting intentional abuse trigger account-level suspension rather than individual product disapprovals. This includes multiple products violating the same policy repeatedly, patterns of misrepresentation across your product catalog, repeated violations after warnings, or coordinated attempts to circumvent policies. Google interprets widespread violations as evidence of intentional policy abuse rather than isolated mistakes.
Linked Account Suspensions
Associations with previously suspended accounts trigger new suspensions. This includes sharing payment methods with suspended accounts, same business ownership as suspended entities, similar website structure or product catalog to suspended accounts, or team members from previously suspended accounts. Google tracks these connections to prevent suspended businesses from re-entering the platform.
Why Professional Merchant Center Recovery Matters
Our comprehensive approach ensures you fix everything before requesting review.
Comprehensive Feed and Website Auditing
Our AI platform conducts simultaneous analysis of your product feed data and landing pages to identify every mismatch and compliance issue. We verify all required attributes, check for incorrect GTINs or MPNs, validate Google Product Categories, review titles and descriptions for keyword stuffing, ensure consistent language, check image links, and verify prices match between feed and website.
Avoid Costly Cool-Down Periods
After unsuccessful account reviews, Google initiates cool-down periods where the review button is disabled. Each unsuccessful review may increase the cool-down period length. By fixing everything comprehensively before your first review request, you avoid these costly delays. Our analysis ensures your first submission is your best submission.
Navigate the 28-Day Warning Period
For data quality violations, Google provides a 28-day warning period to fix issues. You can request one courtesy review at any time during this warning period. We help you maximize this opportunity by identifying all issues immediately, prioritizing fixes by impact, verifying feed-to-website consistency, and requesting review only when everything is fixed.
Based on 2026 Technical Requirements
Google's product data requirements and feed specifications change regularly. Our platform reflects 2026 current requirements including attribute specifications, GTIN validation rules, category taxonomy updates, and policy interpretation. You're not working with outdated information that could lead to review denial.
How to Get Your Merchant Center Account Reinstated
Our comprehensive process ensures complete compliance before requesting review
Comprehensive Account Audit
Same DaySubmit your suspension notification and account details. Our AI immediately analyzes your product feed structure, required attributes, GTINs and MPNs, product titles and descriptions, Google Product Categories, brand information, and all images. Simultaneously, we audit your website landing pages for price accuracy, availability accuracy, return/refund policies, contact information, checkout functionality, mobile compatibility, and page load speeds. You receive a detailed violation report.
Issue Prioritization and Fix Planning
Within 24 HoursWe categorize identified issues by severity and provide a prioritized action plan. Critical issues requiring immediate attention include price mismatches, availability mismatches, missing required attributes, incorrect GTINs, broken landing page links, and missing policies. Secondary issues include optimization opportunities like Google Product Category refinement, description improvements, image quality enhancement, and mobile performance optimization. You'll know exactly what to fix first.
Comprehensive Fix Implementation
VariesWe guide you through systematic fixes across three areas. Feed fixes include correcting all required attributes, validating GTINs and MPNs, fixing brand information, optimizing product titles (removing keyword stuffing), ensuring consistent language, repairing image links, and selecting accurate Google Product Categories. Website fixes include matching prices exactly to feed, updating availability status, adding or clarifying return/refund policies, making contact information prominent, testing checkout process end-to-end, improving mobile functionality, and disclosing all costs before checkout.
Pre-Review Verification
CriticalBefore requesting account review, we verify all fixes are implemented correctly, feed and website are synchronized, landing pages are functional and compliant, policies are clear and accessible, and there are no remaining violations. This verification step is critical—requesting review with remaining issues wastes your one courtesy review opportunity and triggers cool-down periods.
Strategic Review Request
7+ Business DaysOnly after comprehensive verification do we recommend requesting account review. Reviews typically take 7 business days, though complex reviews may take several weeks. We monitor your review status, prepare you for potential questions, and ensure you don't submit multiple reviews without substantive changes (which can increase cool-down periods).
Common Questions About Merchant Center Suspension Recovery
Get answers about recovery timelines, cool-down periods, and more
Timeline depends on whether you're in a warning period or already suspended, and how quickly you fix all issues. If you're in the 28-day warning period, you can request a courtesy review anytime—many businesses resolve issues within 1 week and avoid suspension entirely. If already suspended, account reviews typically take 7 business days but complex reviews may take several weeks. After unsuccessful reviews, cool-down periods add additional time during which you cannot request new reviews. Fast cases with comprehensive fixes and complete documentation resolve in few days to 2 weeks. Extended cases with repeated unsuccessful reviews take several weeks to months.
Cool-down periods are Google's enforcement mechanism after unsuccessful account reviews. During cool-down, the review request button is disabled and your account remains suspended. Each unsuccessful review may increase the cool-down period length. You avoid cool-downs by fixing everything comprehensively before requesting your first review, not submitting multiple reviews without substantive changes, verifying all feed-to-website consistency before requesting review, and ensuring all landing pages are functional and compliant. Our comprehensive audit helps you get it right the first time.
Over 90% of Merchant Center suspensions cite misrepresentation, making it the most common violation. Misrepresentation often stems from unintentional issues: prices in your feed don't match your website (even by a few cents), product availability shows 'in stock' in feed but website says 'out of stock,' shipping costs aren't clearly disclosed before checkout, product images don't accurately represent items, product descriptions contain false or exaggerated claims, or business contact information isn't prominently displayed. Google interprets these discrepancies as deceptive practices even when unintentional. Our analysis identifies the specific misrepresentation triggers in your account.
Product disapprovals affect individual items—those specific products won't show in Shopping ads but your account remains active. Account suspensions affect your entire Merchant Center account—all products are removed from all destinations. Google escalates to account suspension when violations are systematic, repeated, or severe enough to suggest fraud or intentional policy abuse. For example, if 20% of your products have price mismatches, Google suspends the entire account rather than just disapproving those products. Our service addresses account-level patterns, not just individual product issues.
Restore Your Merchant Center Account Today
Every day your account remains suspended, you're losing sales and visibility in Google Shopping. The 28-day warning period and cool-down risks make professional guidance critical. Get your free account analysis, fix everything comprehensively, and avoid costly delays. We help you get it right the first time.